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Welcome to the April edition of the Rainmaker Report.
In this month's issue we share
cost effective law firm marketing methods
so you can avoid hundreds of lost hours and
effort through the mistakes of trial and error.
Also, the
upcoming
LACBA Rainmaker Retreat
is only a few weeks away. Join us
for this two day law firm marketing program for small and solo law
firm members and learn proven, step-by-step strategies to build your successful, seven-figure practice.
| Top 10
Principles of Law Firm Marketing Success |
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by: Stephen Fairley,
CEO, The Rainmaker Institute
Having
trouble figuring out the most cost effective law firm
marketing methods? It's important to avoid hundreds of
hours and much effort lost through the mistakes of trial and
error. Stumbling and fumbling around is a sure-fire way to
waste lots of time and money in the world of professional
law firm marketing.
If you don't know the secrets
of law firm marketing, you give competition a huge
advantage. Don't beat your brains out trying desperately to
learn statistics or market trends. Get some good advice from
a professional with a proven track record of law firm
marketing success.
Here are 10 principles of law firm marketing
that will get you started in the right direction. Look for
ways they apply to your current campaigns.
- People: Identify your
target market. Analyze the characteristics of your best and
worst clients and determine why they need your services.
Look for a niche you can serve.
- Product: Pinpoint what
services you provide and how you can best present these to
your prospects. Put yourself in their shoes. Ensure they
know exactly what services they will receive.
- Positioning: Study the
competition. Learn why you are different from your
competition and educate your prospects about why they should
hire you and no one else. This convinces clients to do
business with you and no one else.
- Packaging: This is an
important marketing strategy. Project an image that makes
people want to work with you. Think about the image that
best represent you and creates interest in prospects.
- Place: Make sure that
a prospective client can find you when they need your
services. Build an online presence. Try networking with othe
professionals. Give presentations or seminars. Determine
which methods work for you when finding new clients. Make
your marketing plan an efficient machine.
- Price: Compare prices
with your competitors. Be prepared to strategically explain
to clients how they benefit by using your services. Find out
where you are on the pricing ladder. Learn how to merit top
fees while retaining clients.
- Promotion: Learn to
differentiate good prospects from bad ones to maximize the
effectiveness of promotions. Develop a set of questions that
qualifies which prospects are good for you. This helps
determine what kind of prospects are attracted by your law
firm marketing methods.
- Persuasion: This is
where you turn prospects into clients. Ensure your "buying
process" produces the results you desire. Learn to nurture
long-term relationships with clients.
- Performance: Look at
client turnover rate to determine what steps are needed to
take to keep your best clients. The most expensive thing you
can have in your practice is a one time client. Find ways to
obtain repeat business from your current and former clients.
- Plan: Create a written
marketing plan for your law firm. Be sure to include: your
target market, the challenges they face, the solutions you
provide, why you are unique, the strategies you will use to
reach them, roles and responsibilities, time frame for
achieving your goals, and a way to measure your success.
These 10
principals lay a firm foundation on which to build your law
firm marketing plan. A realistic appraisal of them will tell
you where you are as opposed to where you want to be. If you
are not sure where to go from here, consider retaining the
services of a law firm marketing
professional; it's not an expense, it's an investment in
your practice and yourself.
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| Become a
Recognized Expert |
The
Rainmaker Institute is committed to offering practice
development teleseminars and webinars to help attorneys:
- Rapidly increase their revenues
- Find new clients fast
- Leverage cutting-edge technology to grow their practice
This month's feature teleseminar is 6 Keys to Becoming a Recognized Expert in less
than 180 days.
Many
great attorneys spend a lifetime achieving a high level of
professional recognition. If you can't afford to wait that
long and you're ready to start increasing your expert status
and building your book of business, this teleseminar can
provide you with a game plan.
In this
teleseminar you will discover:
- The power to attract more and
better clients by becoming a recognized expert in
your practice area
- 5 Proven Strategies to get more
attention, command more respect, and charge higher fees
- Where to find and how to create
media coverage
- Leveraging the internet
to build "buzz"
- How to avoid the most deadly
mistake attorneys make in marketing their
practice
- Create a 90 day game plan for
increasing your expert status in your legal
community
For
only $79 you will receive:
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Find More Referrals and Generate Better Clients |
The Los
Angeles County Bar Association and The Rainmaker Institute, LLC
announce the upcoming Rainmaker Retreat, a two day law firm
marketing boot camp for small and solo law firms. At the
Rainmaker Retreat attorneys will learn a proven, step-by-step
system for building a seven figure law practice.
This law firm marketing boot camp will be held on April 25- 26,
2008 at the Los Angeles County Bar Association's conference
center in downtown Los Angeles, CA.
At the
Rainmaker Retreat, attorneys are taught specific steps to
find more referrals, generate better clients and fill their
law practice without using expensive, ineffective
advertising techniques.
Some of
the strategies taught at this law firm marketing seminar
include:
- How to create a network of
referral sources in 90 days
- How to use "keep in touch" letters to
generate more qualified referrals
- Five proven strategies to get
more attention, command more respect and charge higher fees
- The ten deadliest mistakes
attorneys make with their websites and how to
avoid them
- Steps for creating a personalized
Marketing Action Plan (MAP)
Register by April 10 receive a $200 Early Bird
Discount.
Registration Options:
By Phone: (888)
588-5891
Online:
www. RainmakerRetreat.com/lacba
"I will tell you that the $1000 spent here
this weekend will come back at least 10 fold. The one thing
that you will learn is that it's simple, easy if you just
simply follow steps, you will increase your business through
marketing which falls into place. And you don't have to do
it; you can have your staff do it! Unbelievable."
Geoffrey Evers, Esq,
Partner, Real Estate & Business Learn more about the LACBA
Rainmaker Retreat |
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