Law Firm Marketing Newsletters

There are law firm marketing techniques you should follow in order to make the best use of your legal marketing website. Your time is valuable, so you do not want to waste it by creating a law firm marketing website that is not beneficial to your legal marketing needs.

If you do not follow the techniques you have learned for your legal marketing strategies, than you will not see the results of your law firm marketing. Marketing for lawyers is an essential part of a law firm business. If you do not market your law firm, few will know you exist. Your law firm relies on quality prospects and returning clients.

Here are five law firm marketing mistakes many lawyers make on their websites:

1. Writing in legal jargon - Although your legal marketing website is for a law firm, you will want to stay away from the legal terminology. You must remember that your potential clients are average citizens who do not have a law degree. Reading legal terminology is way too difficult for someone who does not have experience in this field.

More than likely, if you do create a law firm marketing website that is too hard to read, people will quit without getting too far. You actually only have about thirty seconds before they decide to either keep reading or move onto the next website.

2. Not targeting your Ideal Target Market (ITM) - Many times lawyers will not take the time to evaluate their ITM. This mistake can very well cost you quality prospects. Once you clearly define your target market you need to clearly communicate it on your website. Otherwise, you end up wasting time and energy on low quality prospects.

3. Using a legal directory website - This is not a good idea for your first website. They will set you up with a sub domain on their website. You must have your own domain. You should not lease, rent or license your website domain from anyone.

Anything can happen, such as they could go out of business or decide to give your sub domain name to someone else because you are a couple days late on your bill. Don't leave the chances of your success online in some else's hands.

4. Asking a friend or family member to create your legal marketing website - Try to stay away from having people you know develop your website. Your website will likely be something you have a lot of ideas for and you will also likely have specific details you will want included on your law firm marketing website. If the person you know does not create the website you have in mind, there will be hurt feelings and you will have to pay out more money to have a professional fix their mistakes. It is better to just hire a professional up front, if you are not familiar with web designing.

If you're looking for a website development company that specializes in law firm websites, email us for a list of questions to ask them before you hire them.

5. Not using the right keywords - This can be a very serious website mistake. Your goal is to have qualified prospects visit your law firm's website. Those people will be searching by typing in familiar words or phrases for what they need information on. These words or phrases are called keywords. You will want to include these keywords in your content, so that your website will be one that pulls you up on the ranking page.

Try to avoid these five common law firm marketing mistakes for your website. This way your law firm marketing strategies will not be a waste of time and energy.

The next Rainmaker Retreat is scheduled for October 17-18 in Los Angeles.

Join us for this 2-day event and learn a proven law firm marketing system for landing more and better clients.

"I will tell you that the $1000 spent here this weekend will come back at least 10 fold. The one thing that you will learn is that it's simple, easy if you just simply follow steps, you will increase your business through marketing which falls into place. And you don't have to do it; you can have your staff do it! Unbelievable."
Geoffrey Evers, Esq, Partner, Real Estate & Business

Over the two days, attorneys will understand and be able to apply the core concepts and secret strategies of legal marketing experts. You will also experience dozens of opportunities to immediately put these into practice in your firm through the use of Action Steps and Action Groups

"This program has been great. It's really helped me think outside the box; to see things differently. I went to law school to learn how to practice law and how to learn legal cases and legal theories and principles and I come here and I learn how market my practice and make money and enjoy what I'm doing. I highly recommend it."
John Wollman, Esq, Partner Business Litigation & IP

For more information or to register, contact Diane, Director of Client Relations:

Phone: (888) 588-5891 OR
Email: info@therainmakerinstitute.com
Learn More About the Rainmaker Retreat