Welcome to the May edition of the Rainmaker Report.
Mark'eting your practice by using proven strategies and tactics is
critical in order to acheive optimum results. In this issue we share
the "Rule of the Four C's" - take note of these any time you present
your mark'eting message.
We are pleased to announce that The Rainmaker Institute and Los
Angeles County Bar Association, in conjunction with Legaltech West
announce the First Annual Small Firm and Solo Conference in the
State of California! There's never been an event like this in
California. Read more about the conference on the right column of
this newsletter. This is definitely the one event you cannot afford
to miss.
Lastly, our third annual Rainmaker Retreat event in Las Vegas is
scheduled for July 25-26. Keep reading for additional details.
In This
Issue
The Four C's of Law Firm Marketing Success
Annual Rainmaker Retreat in Las Vegas
The Four
C's of Law Firm Marketing Success
by: Stephen Fairley, CEO, The Rainmaker Institute
Having trouble finding the time to take your law
firm's marketing campaign to the next level?
Spending thousands of dollars and countless hours of energy
developing an effective law firm marketing campaign?
It doesn't have to be that way. Law firm marketing is
painless and fruitful with the right tools, information and a
proven strategy for success.
Marketing is simply building a relationship with prospects
that tell them who you are, who you help, and why you are
different. Law firm marketing isn't rocket science, but it
does require using proven strategies and tactics to achieve
optimum results. Most attorneys don't instinctively know how to
build a financially successful law practice, but you can
discover how to apply a proven system for growing your law firm.
For example, any time you present a marketing message,
remember to follow the Rule of the Four C's:
Rule 1. Communicate.
Good marketing is all about communication. Communicate with
people at their point of need. Otherwise, your message fails to
motivate them to take action. Create a sense of urgency that
must be relieved. Make them realize a need for your legal
services and then communicate your message in professional, yet
clear and compelling manner.
Once you stir up an urgent need in customers, you won't have to
chase down clients any more. Potential customers will be at your
door to retain legal services. That's how you know your
marketing campaign is effectively communicating your services.
Rule 2: Consistency.
Consistency is critical to your law firm's success. Never
assume that you've gotten a message across by offering a single
message only once. Repetition is a vital part of putting your
law firm marketing message at the front of peoples' minds.
If you fail to be consistent, you confuse people and muddle your
marketing message.
Rule 3: Concise.
Brevity pays off and makes your law firm marketing strategies
memorable. People don't listen to convoluted messages
attentively; even if you know it's important, they may not hear
it. Nobody wants to be on the business end of complicated legal
jargon. Don't crowd a bundle of messages into a single
headline. Even if you're spending a pretty penny for ad
space, keep it simple and concise. It's not how much you
say that's most important. It's how much of what you say is
grasped and retained.
Rule 4: Contagious.Your law firm marketing message must be a contagious one.
If your message isn't contagious, it's going to get lost in the
crowd. Building a contagious energy is at the heart of good
marketing.
The Four C's of basic law firm marketing plans seem simple
enough, but are often lost in the advertising shuffle. Many
times people clutter up the simplest of marketing campaigns.
There are many occasions in marketing where less says a whole
lot more. The finesse required to make a campaign contagious
requires more than just a few simple sentences.
The
annual Rainmaker Retreat is coming to Las Vegas on July 25-26.
If you are struggling to build your legal
practice or want to learn a proven law firm marketing system
for landing more and better clients and creating a
financially successful and personally satisfying legal practice
then you owe it to yourself to attend this event and discover
our Rainmaker System.
"I will
tell you that the
$1000
spent here this weekend will come back at least 10 fold. The one
thing that you will learn is that it's simple, easy if you
just simply follow steps, you will increase your business
through marketing which falls into place. And you don't have
to do it; you can have your staff do it! Unbelievable."
Geoffrey Evers, Esq, Partner, Real Estate & Business
Over the
2 days, attorneys will understand and be able to
apply the
core concepts and secret strategies of legal marketing experts. You will
also experience dozens of opportunities to immediately put these
into practice in your firm through the use of Action Steps and
Action Groups.
"This
program has been great. It's really helped me think outside the
box; to see things differently. I
went to
law school to learn how to practice law and how
to learn legal cases and legal theories and principles and
I come
here and I learn how market my practice and make
money and enjoy what I'm doing. I highly recommend it."
John Wollman, Esq, Partner Business Litigation & IP
For more
information or to register, contact
Diane, Director of Client Relations:
Phone: (888) 588-5891 OR
Email:
First Annual Small Firm and Solo Conference in California!
The Los
Angeles County Bar Association and The Rainmaker Institute, in
conjunction with Legaltech West announces the
First
Annual Small Firm and Solo Conference in the State of
California!
Are you
tired of
struggling to find more and better clients?
Interested in being
part of a
community of potential referral sources?
Looking
for a way to
transform
your law practice into a lifestyle business?
Want to
connect
with other attorneys who are dedicated to building a 7
figure practice?
If you
answered yes to any of the questions above, then this is
definitely the one event you cannot afford to miss. There's
never been an event like this in California and you are
officially invited to attend.
Join us
for a dynamic,
information packed 2 full days and learn key strategies
specifically designed to help small and solo law firms build a 7
figure practice. Connect
with colleagues and stay to discover a proven system for
generating more referrals and attracting better paying clients.
The
annual Rainmaker Retreat is coming to Las Vegas on July 25-26.
