Here at The Rainmaker Institute we are the nation's largest law firm marketing company that specializes in lead generation, lead conversion, and client retention for small to mid-sized law firms. By the end of their career, over 80% of attorneys end up in a law firm with less than 25 attorneys. When it comes to business development, there are several critical areas where the size of your law firm seems to matter most.

1. Attorneys in small firms must wear multiple hats at the same time which means they are extremely pressed for time. Now I'm not saying that attorneys in large firms aren't busy. But in a large firm there is often a staff member or a team of people responsible for answering the phone, managing the firm, researching a case, preparing documents, marketing the firm, answering client questions, bookkeeping, and collecting overdue invoices.

Most of our clients in small firms have to wear half a dozen of these hats every day! However, they cannot neglect learning the art and science of lead generation-how to generate more and better referrals and qualified leads who are interested in their services. They just don't have a lot of time to learn this critical skill.

When it comes to learning how to market and grow their law firm (or any other skill they must possess) they must do it in a compressed time frame and then get back to work.

Our 2 day law firm marketing boot camp, named the "Rainmaker Retreat" is an intensive, deep dive into practical techniques and proven strategies that are specifically designed to help attorneys in small firms and solo practices. It covers over 65 different strategies in a step-by-step fashion that focuses on implementation and taking rapid action to achieve maximum results.

2. Size of the marketing budget. Many large law firms have a marketing budget bigger than the annual revenues of small law firms. Years ago, I stopped asking my clients for the size of their marketing budget because I grew tired of hearing, "Budget? We don't have a budget." I get it. Your marketing plans must be designed to be easily implemented on a low cost budget.

We teach our clients one of the best returns on investment a small firm can implement is to start a monthly e-newsletter. We recommend Constant Contact or another similar service to help them get started. Our clients tell us that almost every time they send out their newsletter, referrals start coming in. Make the choice to do "something" versus nothing.

3. Number of decision makers. Most marketing decisions at many large firms are made by committees. I see committees as a waste of time because in order to make a decision virtually all of them must say 'yes,' but it only takes 1 person to say 'no' and the whole deal falls through.

I tell my potential clients, "I don't work with committees and the moment you tell me that you need to go to a committee to get a decision is the moment this conversation is over. I only work with decision makers, not gatekeepers, which is another name for a committee, even if it's a committee of one."  

Theoretically, I understand the benefit of committees (getting all the interested and vested parties together in the same room and thereby ultimately making a better decision). However, some of the worst decisions and indecisions come out of committee meetings

Get a preview of what you will learn at the Rainmaker Retreat, our 2 day marketing boot camp. Also find out why a thousand attorneys across the country attend and rave about the Rainmaker Retreat.  Capacity is Limited.

Click here to learn more.

UPCOMING DATES:  

Tuesday, June 4, 2013 at 10:00 am (in your time zone) 

Wednesday, June 12, 2013 at 1:00 pm (in your time zone)