|
Dear Rainmaker,
 Welcome
to the October edition of
the Rainmaker Report.
Is your website
attracting valuable clients?
Do you give your website
visitors a reason to contact
you?
You may already have a
website for your law firm
but do you know how to use
it to attract more and
better clients?
This month's feature
article provides you with
specific strategies to
transfer your website to a
client generating machine.
Upcoming Events:
The Rainmaker
Retreat comes to
Chicago! Join us on November
7 and 8 for this 2- day
Marketing Bootcamp,
specifically designed for
small and solo attorneys.
Get your copy of The
Rainmaker Advisor Magazine -
the very first print
magazine in the nation
dedicated to legal marketing
strategies for small law
firms and solo
practitioners. Check out
the right side column on how
you can receive a
complimentary copy.
|
How to Transform
Your Law Firm's
Website into a
Client Generating
Machine |
|
by: Stephen
Fairley,
CEO, The Rainmaker
Institute
This day and age
law firms have more
opportunities
available to them
for their law firm
mark'eting
strategies than just
the tired old yellow
pages. However, it
seems that many
times lawyers do not
take advantage of
the marketing
opportunities right
in front of them,
especially on the
internet.
There is a
whole new world of
potential clients
you can reach over
the internet. It is
well worth your
time, energy and
money to put into
developing a
powerful website as
part of your legal
mark'eting plan.
If you have not
already created a
law firm mark'eting
plan that includes
internet mark'eting,
there is still time
to change it and
attract valuable and
profitable clients.
Mark'eting for
lawyers on the
internet can be a
very effective tool
for generating
highly qualified
prospects, if you do
it right.
Here's the first
tip: don't wait any
longer to start
marketing your law
firm online.
Every week you wait
it just gets more
competitive. Don't
give the other law
firms sole access to
all of the potential
clients to be found
online. Develop a
client generating
website for your law
firm.
Here are some
online law firm
marketing secrets
you can start using
to attract more and
better clients.
-
Create a
website that
targets your
ideal clients.
Don't make the
common mistake
of trying to be
everything to
every person.
People don't
want to work
with a
generalist. They
want to trust
specialists.
When it comes to
marketing your
law firm online
focus is
critical to your
success.
-
Give website
visitors a
reason to
contact you.
Every law firm's
website has a
place for a free
consultation.
How boring!
That's simply
not enough to
attract
someone's
attention. Offer
them a fr'ee
special report
or white paper
or a tip sheet;
something that
educates them
about a problem
they have and
positions you as
the best
possible
solution.
-
For lawyers
who have
multiple
practice areas,
develop a mini,
practice
specific website
for each one.
Again, focus is
key here. For
example, a
personal injury
lawyer may have
a practice
specific website
for: SUV
rollovers,
construction
accidents, dog
bites, and
automobile
accidents.
-
Write
compelling
content for your
law firm website.
Please remember,
writing for the
internet is not
the same as
writing a legal
brief. My
recommendation
is hire a
professional
copywriter who
has experience
writing for law
firms. Don't
know any? Email
me and I'll send
you a list of
recommended
writers. The
cost is well
worth it.
-
Work with an SEO
firm.
Search engine
optimization is
the technical
process of
improving the
volume and
quality of
traffic to your
law firm's
website. Once
you have
developed your
website into
exactly the
format you want,
you can begin
using online
legal marketing
strategies to
market it.
A good SEO firm
can cost between
$500 and $5,000
a month. Make
sure they have
experience in
the highly
competitive
field of legal
marketing.
-
Submit
educational
articles to
online
directories.
There are
hundreds of
places online
where you can
submit articles
for prospective
clients for
free. If you
would like a
list of sites,
simply email me
and I'll send it
right out to
you.
Developing a
website is a
critical part of any
law firm mark'eting
plan. But more than
just having a
website is knowing
how to use it to
attract more and
better clients.
Transform your
website into a
client generating
machine and watch
your profits
increase from the
many different
prospects you will
reach by marketing
your law firm on the
internet.
|
|
The Rainmaker
Institute Blog: Why
Your Attorney
Marketing Requires a
Website |
Posted on August 4,
2008 by Stephen
Fairley
Attorney mark'eting
experts agree,
there are only two
types of law firms
(when in comes to
how they market
their services):
-
Those that have
a website
-
Those that are
left behind
If you think that
view is
overly-simplistic,
you might want to
think again. After
all, your local dry
cleaning store and
dog groomers
probably have a
website. As a
professional
attorney, shouldn't
you too?
If you don't have a
website, you run the
risk of being
perceived as
unprofessional
or as a fly-by-
night operation and
that is not a chance
you can afford to
take.
You don't have to
have a big, splashy
website; you just
need to have one
if you expect your
attorney mark'eting
efforts to succeed.
Your online presence
will be greatly
enhanced just by
having an attorney
marketing plan,
period.
If this is your
first website, keep
it simple (to begin
with; you can get
into more detail as
time goes on):
-
Think of your
website as a
tool in your
"tool kit"
-
Think of it as a
brochure of
sorts; spelling
out the
key components
of what you have
to offer
-
Remember, your
website is an
excellent place
for you to
direct referral
sources and
clients
|
|
Rainmaker Retreat
Comes to Chicago |
 The
next Rainmaker
Retreat is scheduled
for November 7-8 in
Chicago at the
Renaissance
Schaumburg
Hotel/Convention
Center.
You owe it to
yourself to discover
the Rainmaker
system. Join us and
learn a proven
law firm mark'eting
system for landing
more and better
clients and
creating a
financially
succ'essful legal
practice.
"This program
has been great. It's
really helped me
think outside the
box; to see things
differently. I
went to law school
to learn how to
practice law and how
to learn legal cases
and legal theories
and principles and I
come here and I
learn how market my
practice and make
money and enjoy what
I'm doing. I
highly recommend
it."
John Wollman, Esq,
Partner
Business Litigation
& IP
Over the two
days, attorneys will
experience dozens of
opportunities to
immediately put the
strategies into
practice through the
use of Action Steps
and Action Groups
For more
information or to
register, contact
Diane, Director of
Client Relations:
Phone: (888)
588-5891 OR
Email: info@therainmakerinstitute.com
|
|
Elite Rainmaker
Seminar Series
....with travel by
tax-deductible
luxury cruise ship! |
I invite you to
join me for the
Elite Rainmaker
Series event
with six-star ultra
luxury water
transportation
aboard Silversea's
Silver Shadow from
Ft. Lauderdale to
Bridgetown, Barbados
on December 3-12,
2008. (Other dates
and locations are
also available.)
Here's a sample
of just a few items
you will learn when
you join us:
- How to
build a
Lifestyle Law
Practice
- How to
Generate More
and Better
Referrals
- 7 Proven
Strategies for
Building a 7
Figure Practice
- How to Use
the Internet to
Increase Your
Revenues by 30%
- 10 Ways
to Set Your Law
Firm Apart from
Competitors
And all this in just
the first seminar!
Register online at
www.BusinessTravelOnly.com/seminars-by-
sea Or call
toll-free:
1-866-593-7272
|
|
|
The Rainmaker
Advisor Magazine
|
Do you have your
copy of the very
first print magazine
in the nation
dedicated to legal
marketing strategies
for small law firms
and solo
practitioners?
Legal marke'ting for
small law firms has
undergone a
transformation in
the last ten
years...
-
The Yellow Pages
are out - the
Internet is in
-
Passive
marketing is
pass� - active
marketing is
essential
-
Personal
networking is
rushed - social
networking is
all the rage
-
Random referrals
are the norm -
while repeat
business is a
rarity
To keep pace with
the fast changes
that are taking
place in the Law
Firm Mark'eting
Industry, I decided
to create and
publish the
Rainmaker Advisor
Magazine.
Here are just a few
of the diamonds you
will find in every
issue:
-
Exclusive
articles filled
with cutting
edge strategies
to build your
law firm
-
How to
consistently
generate more
and better
qualified
referrals
-
Case studies
on successful
attorneys
and how they run
their practice
behind the
scenes
-
Rainmakers
tools you can
use to
automate your
mark'eting and
leverage your
time
Secrets of Top
Rainmakers -
Interviews with 7
figure lawyers and
their secrets to
success
The Rainmaker
Institute is
offering a
complimentary trial
of
The Rainmaker
Advisor
magazine. All we
request is that you
pay a small
nonrefundable $7.95
to cover shipping
and handling.
Click Here to Claim
Your Fr'ee Trial
Issue
At this time,
subscribers will
also receive over
$1,200 worth of
bonuses for signing
up.
We look forward
to sending you your
free trial issue of
The Rainmaker
Advisor.
Claim Your Fr'ee
Trial Issue of
The Rainmaker
Advisor
|
|
