Are
you looking for effective ways to obtain more referrals? If you're like
most attorneys we work with referrals are a critical part of your
business
However, a continuous flow of new referrals remains an elusive goal for most small law firms.
Attorneys
cite a lack of time as one of the major obstacles to connecting with
potential referral sources on a regular basis.
As a result, most attorneys are left at the mercy of �random referrals.
The
goal of the Rainmaker Referral Development Program is to move attorneys
from relying on random referrals to creating a referral-based system
that generates dozens of new, highly qualified clients from dozens of
different professionals.
The Rainmaker Referral Development
Program is specifically designed to help time-starved lawyers in small
law firms and in solo practice meet with qualified referral sources on
a regular basis, thus significantly increasing their chances of
obtaining a regular stream of qualified referrals.
Based on our experience, legal referrals generally come from 5 major categories:
Current and Former Clients
Family, Friends, Coworkers, and Colleagues
Bar Associations and Online Legal Referral Services
The Rainmaker Referral Development Program focuses on the last two categories: Attorneys in non-competing practice areas and non-attorney professionals.
We have found these two groups are responsible for a large percentage of referrals for many attorneys.
Here's an overview of how the program works.
Step 1.
We meet with you to discuss your ideal client and to determine the
practice areas and professions that are most likely to be a good source
of referrals for you.
For example, Accountants,
CPAs and Certified Financial Planners can be a great source of
referrals for lawyers who practice business law, estate planning,
litigation, and real estate.
Step 2.
We will build a custom database with 200 to 300 individuals from those
identified practice areas and professions within your geographical area.
Step 3.
We will help you craft a letter of introduction to the potential
referral partners. The attorney will then send out the letters on a
pre-determined schedule, generally 10 to 20 per week.
Step 4.
We will call each potential referral source on your behalf to determine
their level of interest in meeting with you face to face. If they are
interested, we will set up a day and time for them to get together with
you.
Step 5. We
will send you a list of questions to ask the potential referral sources
to assist in determining goodness of fit and to educate the sources
about what a good client looks like for you. If you are unsure about
what to say during your meeting we will help you with that as well.
Step 6.
After the face to face meeting, we will follow up with you to see how
it went and if there is any potential for cross referrals. We will also
help the attorney craft a thank you letter and email that can be sent
on their behalf after the meeting.
Step 7. We will share with you ideas on how to stay connected with their growing network of referral sources on a monthly basis.
Step 8. We will provide you with a monthly status report detailing:
How many professionals have been called
Who has been called
How many appointments have been set
How many follow up calls have been made
How many referrals have resulted from our efforts
As
you can easily see, the Rainmaker Referral Development Program is a
comprehensive, step-by-step approach that answers the age-old question,
how can attorneys create a referral-based practice?
Attorneys are already seeing results from this program! Even in a down economy
Here are some recent results:
15 appointments set with potential referral sources for a business attorney
12 face to face meetings with potential referral partners for a family lawyer in the 1st day of calling
7 meetings set with potential referral sources for a litigation attorney in the first 4 hours of calling
10 meetings for an estate planning attorney in the first 2 days of calling
8 meetings for a business litigator in the first 2 days of calling
A family lawyer landed 3 new clients worth $30,000 in retainers in the first 30 days of the program
The business litigation attorney landed 2 new clients after just the first 5 meetings
On average, our clients are meeting with 8 to 12 potential Referral Sources every month!
Here's a conservative way to think about the Return On Investment (ROI)...
If only 1 out of 10 new potential Referral Sources you meet becomes a good source
And you meet only 10 new potential Referral Sources each month for 6 months
You will develop 6 new great Referral Sources�
If your top Referral Sources sends you only 1 new referral every other month
Each new Referral Source will send you about 6 referrals per year
That�s 36 new clients every year (6 Referrals Sources x 6 referrals each)
And if your average client is worth $5,000�
You will generate an additional $180,000! ($5,000 x 36 new clients)
Sound interesting?
For More Information and to Get Started Building Your Referral Network:
Call: 888-588-5891
P.S.
Use the worksheet on this page to project how much additional revenue
the Referral Development Program can help you generate this year.
