In-House Seminars

Law Firm Marketing Services and Rainmaker Seminars Designed for Small and Solo Law Firms Who want to Increase Referrals, Improve Revenues and Get Results

As a small law firm do you want to…

	Transform your partners & associates into proven rainmakers?
	Automate your practice so it’s working and bringing in more revenues and new clients even when you’re not working?
	Implement powerful, firm-wide marketing strategies, but don't have the time or expertise to do it?
	Leverage your existing clients and referral sources to fill your practice with more and better clients?

Then, it’s time to get on board with the nation’s largest law firm marketing provider and achieve the financial and personal success you’ve been waiting for.

Did you know that only 55% of law firms have strategic marketing plans? No wonder there is so much money being left on the table.

Not to mention many law firms who have paid hefty prices for marketing plans that end up gathering dust in some storage room.

Don’t Let Your Law Firm Marketing Plan Sit on the Shelf

The Rainmaker Institute specializes in helping small law firms discover and implement powerful ways to find new clients and grow their revenues.

We offer full-day and multi-day programs to suit your needs.

But, we need to warn you: These are not off-the-shelf, cookbook sessions that we’ve thrown together.

These intensive in house law firm seminars are the result of years in the trenches, working with lawyers and law firms who have significant marketing issues that need creative, customized solutions.

All of these programs are based on time-tested and proven techniques that will propel you forward to meet your marketing goals.

“From our very first private consultation, Stephen Fairley demonstrated to me that he's an 'Eighth Degree Black Belt' in marketing for attorneys. He knows the game and has opened up for me a horizon of increased and improved marketing for which I've been looking for at least the last five years. He thinks big. He knows the game and how to win at it. I strongly recommend him as a marketing consultant for law firms.

R. Brennan, Esq
Partner (CA)

Let’s face it - law firm marketing isn’t what it used to be. Gone are the days when taking out a Yellow Page ad could drive enough traffic to pay the bills.

You became an attorney to practice law – not spend all of your time trying to figure out what marketing strategy will work.

That’s our job. As your trusted law firm marketing advisors, we will teach you how to connect with your prospects and referral sources on a consistent basis, give you the tools you need to build your credibility online, and show you specific ways to increase your visibility in your local area.

All with less effort, less time, and less money.

Our law firm marketing plans focus on the 3 key principles of marketing your law firm:

	Leveraging your marketing so you can get more results with less work
	Automating your business development and follow-up systems
	Increasing the ROI of all of your marketing efforts

Apply these 3 principles successfully and you will have the business and financial success you deserve.

The results you and your firm will experience are significant and sustainable. Not only will you discover how to become a better Rainmaker, but you will also learn how to consistently attract more and better clients by leveraging your time, energy and money.

By working "on" your business, not just "in" your business, you will discover the ultimate goal of making rain--spending more of your time doing what you love and creating a life filled with purpose, meaning and lasting relationships.

Here’s what a few of our satisfied customers have told us:

“This program has been great. It’s really helped me think outside the box; to see things differently. I went to law school to learn how to practice law…and I came here and learned how market my practice and make money and enjoy what I’m doing. I highly recommend it.”

John Wollman, Esq
Partner, Business Litigation & IP

“It has taken me 30 years of trial & error to learn many of the techniques that I learned in 1 evening! This is an incredibly focused and practical seminar.”

Michael Pfiefer, Esq
Managing Partner (CA)

You can check out what more of our clients are saying on our testimonials page.

Customized Law Firm Marketing Plans to Meet the Needs of Your Firm

Our attorney marketing programs are designed to help your firm do more — faster — with fewer resources.

Here’s a sample of what you will learn in our 2 day program:

Sample 2 Day Law Firm Marketing Program

Day 1

	Overview of the proven Rainmaker Marketing System
	Analyzing all your current marketing efforts
	Determining your marketing ROI (Return on Investment)
	Professional Practice Checklist: Keys to creating a financially successful law practice
	The Legal Specialization Model: How to ethically position yourself as a leading legal expert in your area
	7 Characteristics of the Top 20% of Law Firms
	Identifying Your Ideal Target Market: Who and where are your best clients?
	Building a System for Qualifying Prospects
	Services Versus Solutions: What are you offering?
	Creating Your Unique Competitive Advantage
	Practice Building Strategies: How Do You Find New Clients?
	How to Build a Strategic Referral Network in 90 days
	7 Ways to Generate More and Better Referrals
	Using Speaking, Seminars and Presentations to Find New Clients

Day 2

	7 Proven Strategies for Building Your Expert Status
	Creating an Automated Internet Marketing System
	Developing an Internet Marketing Action Plan for Rapidly Building Your Online Presence
	Transforming your Website into a Client-generating Machine
	Leveraging Online Article Marketing
	Analyzing Your Current Marketing Expenses and Budget
	Educating Your Staff about Principles of the Rainmaker Marketing System
	Training Your Staff to be an Asset in Your Marketing Efforts
	Assigning Roles and Responsibilities
	Developing a 12 month law firm Marketing Action Plan (MAP)

You will come away from this 2-day law firm marketing seminar with:

	A Comprehensive 12-month Marketing Action Plan (MAP) that is completely customized for your law firm and details actual steps, estimated budgets, and anticipated time frames for marketing activities
	Detailed Action Steps to focus on in the next 30, 60, and 90 days
	Critical Items in your firm that must be immediately addressed
	Specific roles and responsibilities for every action step
	Recommended Strategies for reducing your current expenses
	A clear understanding of the major characteristics of your ideal target market
	A start on crafting your Unique Competitive Advantage to better differentiate your law firm from competitors
	A clear plan for quickly landing several new clients in the next 90 days
	And much more!

Contact us for an information packet and pricing at 888-588-5891.

Need a Team of Experts to Be Your Outsourced Law Firm Marketing Department?

We understand that sometimes you just don’t have the time, staff, or expertise to effectively manage multiple marketing campaigns. After all, you got in this business to practice law - not run the marketing department.

For a select group of clients, The Rainmaker Institute offers the opportunity to use us as your law firm’s “outside marketing department” with our Annual Law Firm Marketing Services program.

Travis Greenlee, Stephen Fairley and William Martin

We design your marketing campaigns, run them, coordinate with outside vendors, manage them on a daily basis, and report the results back to you.

You tell us your goals and we help make it happen.

To qualify, your law firm must meet these criteria:

	Committed to an intensive marketing program for their law firm
	Have at least 2 attorneys
	Are generating at least $500k in annual revenues (many of our clients at this level are making $1M to $10M annually)
	Are willing to invest and have access to at least $5,000 to $10,000 per month that can be dedicated towards marketing
	A written commitment to double their revenues in the next 12-24 months

Some of the Areas Our Annual Law Firm Marketing Services Include Are:

	Automating Your Law Firm Internet Marketing Strategies
	Attracting More and Better Clients via Your Website
	Advanced Rainmaker Marketing Consulting—Live
	Build and Apply an Aggressive Online Marketing Campaign
	Creating and Implementing Referral Programs for Current and Former Clients
	Creating and Implementing Referral Programs for Non-Competing Attorney Referral Sources
	Creating and Implementing Referral Programs for Non-Attorney Referral Sources
	Designing, Developing and Managing Online Newsletters (E-zines)
	Developing Tracking Systems for All Marketing Efforts
	Designing, Developing and Maintaining Your Law Firm Blogs
	Designing an Annual Client Satisfaction Survey and Client Exit Survey
	Developing a New Client Intake Packet
	Developing Client Attraction Tools
	Generating More Referrals from Current Clients
	Implementing Audio and Video on Your Websites
	Integrating Ad Campaigns with Websites
	Interviewing Current and Former Referral Sources
	Media Campaign for Partners
	Ongoing Coaching and Training for Partners, Office Managers, Attorneys, and Staff
	Onsite Staff and Attorney Training in Rainmaker Marketing System
	Search Engine Friendly Copywriting for Your Websites
	Setting Up Systems and Procedures for Marketing and Law Practice Management
	Writing and Submitting Educational Articles Online
	Writing and Submitting Press Releases Online

To request an information packet or set up an initial consultation to find out more about our Annual Law Firm Marketing Services, call 888-588-5891.

Whether you need a powerful two-day law firm marketing retreat designed to give you proven strategies you can implement immediately to grow your ideal law practice or a customized law firm marketing program designed especially for your law firm, The Rainmaker Institute is here to help you achieve powerful results with our proven attorney marketing plans.