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Dear Rainmaker,
Welcome to the
September edition of the
Rainmaker Report.
Competition is so fierce
when it comes to market'ing
your law firm, especially
with the economy being as
unstable as it is these
days.
Do you have sound
marke'ting strategies in
place for your law practice?
Did you know that
benchmarking and analyzing
what your competitors are
doing is critical to the
success of your law firm
marke'ting strategies?
This month's feature
article focuses on providing
you with a list of ideas
your firm can use to become
acquainted with your
competitors and to gain an
important edge in law firm
mark'eting.
Upcoming Events:
The Rainmaker Retreat
is coming back to Los
Angeles. Join us on Friday,
October 17 and Saturday
October 18 for this 2-day
Marke'ting Bootcamp,
specifically designed for
small and solo attorneys.
Have you received your
fr*ee copy of The Rainmaker
Advisor Magazine? If
not, you're missing out on a
primary resource for
generating more and better
referrals and building a
multi-million dollar law
practice. Check out the
right side column for more
details.
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Attorneys Find
Information about
Competitors and Gain
an Edge in Your Law
Firm Marketing |
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by: Stephen
Fairley,
CEO, The Rainmaker
Institute
If you were a
competitive athlete,
you would want to
know everything you
possibly could about
your competitor.
Make no mistake
about it, legal
marketing is as
competitive as any
sport. A
well-prepared prize
fighter will know
the facts about his
opponent - height,
weight, reach, wins,
losses, training
schedule, etc. A
well-prepared trial
attorney will not
only study their
case, but also their
opponent.
Marketing your law
firm consists of
quite a bit of
information
gathering; learning
about top
competitors is one
of the first steps.
Below is a list of
ideas your firm can
use to become
acquainted with your
competitors and to
gain an important
edge in law firm
marketing.
- Review
and analyze
their website.
You will be
surprised what a
law firm will
reveal on their
website.
Studying their
website will
give you some
important clues
about their
level of
professionalism
too. Is the
website
well-written? Is
it written in
language most
prospects will
be able to
easily
understand?
- Call (or
enlist a
friend's help to
place the call)
and interview
their associates
as a potential
client. Be
prepared with a
list of
questions before
you place the
actual call.
Choose questions
that will reveal
important data
about the
competition. If
you make the
call yourself,
be careful not
to sound too
"well-informed"
by using
technical legal
jargon. A simple
telephone call
may produce a
wealth of
information
about the
competitions'
law firm
marketing
techniques.
- Ask them
to mail you some
information
about their law
firm. The
type of legal
marketing
material they
send out will
speak volumes
about who they
are and how they
conduct
business.
- Sign-up
for their online
newsletter or e-zine
(using your
personal email
address, of
course)
- Use
Google to
further bolster
your law
marketing
strategic
planning.
Type in the
keywords and
phrases someone
would use to
find your
practice area.
For example, "LA
PI lawyer" or
"Real Estate
Attorney
Chicago" or
"Estate Planning
Lawyer in
Manhattan".
Study the top
ten websites
that come up.
These are your
most aggressive
online
competitors
because they
didn't get there
by mistake.
- Talk to
local recruiters
to find out if
they are hiring.
Recruiters are a
great resource;
they often talk
to clients daily
and can give you
the inside info.
- Review
local newspapers
and trade
magazines to see
how 'visible'
they are.
- Ask
fellow attorneys
what they know
about the
competition.
If they have had
business
dealings with
them, get as
many details as
possible.
By all means, do
not be afraid to ask
questions and to
investigate as much
as possible. Your
successful
competitors, no
doubt, are learning
about you too if
they are using the
best law firm
marketing
techniques.
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BLOG: Legal
Marketing is not
What it Used to Be |
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Posted on September
17, 2008 by Stephen
Fairley
At one time, lawyers
tried to gain more
business based on
their own merits and
the way that they
were respected in
the community. Those
days are gone. Now,
legal marketing has
changed the way that
lawyers represent
themselves to the
public.
Law firms are
starting to get more
and more
solicitations asking
attorneys to compete
for a spot on the
"best" list, another
tactic for law
firm marketing.
Any lawyer will
admit that the face
of legal marketing
has changed, and it
is now more
important than ever
for attorneys to
carve their names in
the minds of the
public and find a
way to stand out
against the other
lawyers.Without the
right kind of legal
marketing, that is
not possible.
Unlike the days of
placing an
advertisement in the
Yellow Pages, legal
marketing now
consists of:
- Making it
on a list for
top lawyers
- Gaining
recognition in a
lawyer's Who's
Who
- Having
placement in
magazines
Legal marketing has
turned into a
popularity contest.
In order for a
lawyer to stay on
the top of his game,
he needs to be
popular with not
only the public, but
with other lawyers
as well.
Legal marketing
has changed, and so
have lawyers. At one
time, lawyers had
the job of learning
the law and
following it. Now,
they also have the
job being a local
celebrity.
Those who fail to
take part in the
legal marketing of
today fall behind
and do not get
the clients they
need to keep their
business afloat.
Therefore, lawyers
have resigned
themselves to the
fact that they are
going to have to
embrace their new
found celebrity
status.
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Annual Rainmaker
Retreat in Los
Angeles |
The next Rainmaker
Retreat is scheduled
for October 17-18 in
Los Angeles.
Join us for this
2-day event and
learn a proven
law firm marketing
system for landing
more and better
clients .
"I will tell you
that the $1000
spent here this
weekend will come
back at least 10
fold. The one
thing that you will
learn is that it's
simple, easy if you
just simply follow
steps, you will
increase your
business through
marketing which
falls into place.
And you don't have
to do it; you can
have your staff do
it! Unbelievable."
Geoffrey Evers, Esq,
Partner, Real Estate
& Business
Over the two
days, attorneys will
understand and be
able to apply the
core concepts and
secret strategies of
legal marketing
experts. You
will also experience
dozens of
opportunities to
immediately put
these into practice
in your firm through
the use of Action
Steps and Action
Groups
"This program has
been great. It's
really helped me
think outside the
box; to see things
differently. I
went to law school
to learn how to
practice law and
how to learn legal
cases and legal
theories and
principles and I
come here and I
learn how market my
practice and
make money and enjoy
what I'm doing. I
highly recommend
it."
John Wollman,
Esq, Partner
Business Litigation
& IP
For more
information or to
register, contact
Diane, Director of
Client Relations:
Phone: (888)
588-5891 OR
Email: info@therainmakerinstitute.com
|
|
Elite Rainmaker
Seminar Series
....with travel by
tax-deductible
luxury cruise ship! |
I invite you to
join me for the
Elite Rainmaker
Series event
with six-star ultra
luxury water
transportation
aboard Silversea's
Silver Shadow from
Ft. Lauderdale to
Bridgetown, Barbados
on December 3-12,
2008. (Other dates
and locations are
also available.)
Here's a sample
of just a few items
you will learn when
you join us:
- How to
build a
Lifestyle Law
Practice
- How to
Generate More
and Better
Referrals
- 7 Proven
Strategies for
Building a 7
Figure Practice
- How to Use
the Internet to
Increase Your
Revenues by 30%
- 10 Ways
to Set Your Law
Firm Apart from
Competitors
And all this in just
the first seminar!
Register online at
www.BusinessTravelOnly.com/seminars-by-
sea Or call
toll-free:
1-866-593-7272
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The Rainmaker
Advisor Magazine
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Introducing the
very first print
magazine in the
nation dedicated to
legal marketing
strategies for small
law firms and solo
practitioners.
The Rainmaker
Advisor
is not your run of
the mill magazine or
newsletter with some
articles that have
been re-hashed from
some dusty marketing
books or gathered
from some obscure
boiler plate
marketing source.
These are
exclusive articles
written
specifically for
The Rainmaker
Advisor
by leading Legal
Marketing Experts in
their field and also
by top Rainmaker
attorneys.
Here are just a few
of the diamonds you
will find in every
issue:
- Exclusive
articles filled
with cutting
edge strategies
to build
your law firm
- Practical
steps for
creating a law
firm marketing
plan that
really works
- How to
consistently
generate more
and better
qualified
referrals
- Using your
Website and the
Internet to
attract new
clients
- Case
studies on
successful
attorneys
and how they run
their practice
behind the
scenes
-
Rainmakers tools
you can use
to automate your
marketing and
leverage your
time
- Secrets
of Top
Rainmakers -
Interviews with
7 figure lawyers
and their
secrets to
success
As a member of
The Rainmaker Report
ezine, we are
currently offering
you a fr'ee trial of
The Rainmaker
Advisor
magazine. All we
request is that you
pay a small
nonrefundable $7.95
to cover shipping
and handling.
Click Here to Claim
Your Fr'ee Trial
Issue
To encourage you
to take fast action
and sign up for the
magazine, for a
limited time, the
first 100
subscribers will
also receive over
$1,200 worth of
bonuses for signing
up.
Note: Only the first
100 attorneys who
subscribe will
receive the $1,200
in bonuses.
We look forward
to sending you your
free trial issue of
The Rainmaker
Advisor.
Claim Your Fr'ee
Trial Issue of
The Rainmaker
Advisor
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