Law Firm Marketing Experts. Marketing Provider For Law Firms. Legal Marketing Consultants.

Meet The Team

Expert Law Firm Marketing Team


 

Stephen Fairley, M.A., RCC, CEO

Law Firm Marketing Expert • Master Business Coach • Best-Selling Author
Phoenix Main Office

Stephen@TheRainmakerInstitute.com

 

Stephen Fairley is a nationally recognized law firm marketing expert and has helped more than 6,000 attorneys from hundreds of law firms across the country to discover the secrets of generating more referrals and filling their practice.

He is the international best-selling author of 10 books and 10 audio/DVD programs including:

bullet

Becoming a Rainmaker:  Business Building Strategies for Lawyers

bullet

Rainmaker Retreat Live

bullet

Rainmaker in a Box

bullet

The Business Coaching Toolkit (2007) - obtained Amazon.com best-seller status 2 weeks after publication

bullet

Practice Made Perfect for Lawyers: 10 Principles for Marketing Your Legal Services (2006)

bullet

How to Create an Information Product in 30 Days (2005)

bullet

Plan, Promote and Profit from Your Small Business (2005)

bullet

7 Proven Strategies for Finding New Clients Now (2005)

bullet

6 Keys for Successful Leaders (2004)

bullet

Top 10 Marketing Mistakes Business Owners Make (2004)

bullet

6 Secrets of Highly Successful Entrepreneurs (2004)

bullet

Getting Started in Personal and Executive Coaching (2003) - the #1 best-selling book in the field of professional coaching in the USA, Canada, the UK, and Australia)

bullet

Practice Made Perfect for Small Business Owners (2001)
 

His academic training is as a Clinical Psychologist and he practiced as a therapist for several years in Virginia and Illinois. After leaving the field of clinical psychology Stephen founded and ran two technology companies, one in the restaurant industry and another in the health sciences field prior to launching Today's Leadership Coaching, a Chicago-based professional business coaching and consulting firm.

In 2004, Stephen was named "America's Top Marketing Coach" by CoachVille, the world's largest professional coaching association and given their top industry award. He is a Registered Corporate Coach (RCC) through the Worldwide Association of Business Coaches.

He has appeared in the American Bar Association Journal, Entrepreneur, Inc., Fortune Small Business, Harvard Management Update, Business Advisor, the Chicago Tribune, Crain's Chicago Business, and on the front covers of AdvantEdge and Choice magazines.

Stephen is a member of the prestigious National Speaker's Association and his Rainmaker seminars have been sponsored by more than 20 of the largest state and local bar associations in the country.

Stephen is the CEO of The Rainmaker Institute, the nation's largest law firm marketing company specializing in small law firms. He helps partners at small and solo law firms find new clients fast and generate more and better referrals.

On a personal note, Stephen has traveled to more than 25 countries, he loves to fish, has been on 9 cruises in the last 3 years, is an active real estate investor, is married to Ruth and lives in Phoenix.

For more information or to purchase Stephen's products, click here.

back to top


William Martin, MA, CLU

Director of Development • Master Business Coach • Professional Speaker
Phoenix Main Office
CFO • Director of Development • Master Business Coach • Professional Speaker


Bill is a seasoned professional who has over 35 years of proven sales, management, and leadership experience. He has developed hundreds of sales and marketing programs, training systems for three Fortune 500 and several national companies. His proven experience helped these national and Fortune 500 companies obtain immediate, significant and measurable success.

Bill has proven business success as the majority owner of 16 corporations and has served as the CEO and COO for several other corporations. He has been on the Board of Directors and Advisory Boards of several corporations.

His business experience includes:

bullet

Sales management and leadership success for Fortune 500 and national corporations

bullet

Training sales teams for Asset Marketing Services, the 2nd largest asset marketing company in the world

bullet

Training in-bound sales professionals for Shurgard, the 3rd largest storage company in the world

bullet

Sales management and program development for Insight, a Fortune 500 computer reseller

bullet

Sales and customer service success for Maverick Glass Company, the largest private auto glass company in Arizona

bullet

Achieved #1 company quality award 2 consecutive years for Insurance Medical Reporter, the 3rd largest medical exam company in America

bullet

Achieved the highest earnings record in the 27 year history of Mathias Die Company in 1 year
 

He represented Great West Life and Manulife, the 18th the 20th largest insurance companies in the world respectively. Bill quickly achieved the elite status of:

bullet

Million Dollar Round Table

bullet

Top of the Table

bullet

National Quality Award

bullet

International Leaders Group status

bullet

Ranking among the top 12 agents worldwide
 

Bill Martin is an experienced speaker and professional presenter who has spoken nationally and internationally on: sales and marketing professional services, characteristics of leadership success, personal motivation for professional advisors, and best practices in management.

Bill serves as the Director of Development and CFO of The Rainmaker Institute. He is responsible for: strategic direction of the Institute, coordinating joint venture activities, managing the sales team, coaching partners and office managers, maintaining relationships with clients, and driving new business revenues.

back to top


RICHARD STRAUCH
COO, The Rainmaker Institute
Phoenix Main Office

Rich@TheRainmakerInstitute.com

Richard Strauch is our Chief Operating Officer and is responsible for the day to day operations of The Rainmaker Institute. He is fast gaining a national reputation for being a “legal systems expert.” His knowledge of how to design and develop systems for law firms is unsurpassed.
Our clients love him because he can show them how to track every lead, rapidly increase their conversions, and dramatically improve their profit margins!

Rich is a seasoned entrepreneur with over 20 years of successful business experience behind him.

His first business was founded in the life insurance and securities industry.  His agency supported 12 full and part-time licensed representatives who served their clients with integrity.  In these early years of Richard’s entrepreneurial development he learned the art of selling and how to best manage and train staff to optimize their performance.

In his next major venture, Rich decided to bring his sales and management experience to the family business in the funeral industry.  Richard grew the 5 generation 100 year old business from a single location to three growing locations and increased gross sales 500% while charging the highest rates in the county and maintaining 30% net profit margins...and he did it all in less than 3 years! 

During this stage of his entrepreneurial experience Rich learned the power of building systems that could be duplicated so 3 firms could grow while maintaining high end, “white glove” service.  However, his most proud accomplishment was not the profit he generated, but the thank you letters that came in from every client they served.

Because of the nature of the funeral business, Rich could not satisfy his desire to run successful direct response marketing campaigns such as “buy one get one free.” Prior to joining The Rainmaker Institute team, Rich sold his funeral business and embarked on a journey to create a sales driven, customer-focused business. 

In 2002, he bought a pet products company that sells over 10,000 pet products to independently owned pet stores.  This new company was responsible for new product designs, manufacturing, complete fulfillment processing, product sales, and maintaining a high level of customer service.  After purchasing the company Richard managed to grow sales 400% in under 2 years.  During this leg of Richard’s career he learned the definition of insanity-“Doing the same thing over and over again and expect different results.” 

Today Rich’s joy of service has been rekindled and he enjoys bringing his business experience to attorneys across the country.  His goal is to teach attorneys how to make a serious profit while maintaining the lifestyle they chose to live.

 

back to top


Kelly Woodward, MBA
Marketing Manager
Phoenix


Kelly Woodward is the Marketing Manager of The Rainmaker Institute. She brings an extensive marketing, event planning, and administrative background to the job.

Prior to joining the team, Kelly was the Associate Director of Athletics at Northern Arizona University, an NCAA Division I athletics program. She coordinated and oversaw multiple projects including the development and implementation of comprehensive marketing plans for over 50 events each year. She was responsible for marketing over 50 events each year, increasing season ticket holders, and the development of all printed promotional and marketing materials.

During her fifteen year tenure at the university, she was selected by the university presidents of the Big Sky Conference for the prestigious honor of representing the conference regarding all voting matters at the national level on the NCAA Division I Management Council from 1997-2002.

Kelly also served in the Undergraduate Admissions area where she planned, managed and executed many small and large scale recruitment events.

She holds a Masters degree in Business Administration from Northern Arizona University. Kelly and her husband, Ralph, live in Arizona and have two sons. She enjoys spending time with her family, hiking, working out and reading.

Kelly oversees the marketing operations for the Rainmaker Institute.

back to top


Leslie Ealy, MA
Senior Project Manager
Leslie@TheRainmakerInstitute.com

Leslie Ealy comes to The Rainmaker Institute with an extensive background in project management, training and development for Fortune 500 companies. 

Her project management background includes:

  • Managing large and small systems development projects
  • Managing internal infrastructure projects
  • Creating Process Maps
  • Setting up Project Management Offices
  • Developing Point Of Service and Inventory Control Systems
  • Creating Statements of Work
  • Overseeing government certifications
  • Creating Train-The-Trainer Programs for new and existing project managers

Her training and development background includes:

  • Developing Train-The-Trainers
  • Training other managers on active listening skills, advanced project management, brainstorming and role playing.
  • Teaching MS Office, MS Project, Timeline, and various email and proprietary systems

Leslie moved to Phoenix from the Midwest 9 years ago. Although she remains an avid Badger and Packer fan, going back to the cold holds no interest to her! Her motto is “Give me a 110 any day!” Leslie and her husband have three children and a Goldendoodle named Snickers!

 

back to top


Jennifer Hashisaki
Social Media Assistant
Jennifer@TheRainmakerInstitute.com


Jennifer Hashisaki’s expertise is in using social media and internet marketing to help attorneys dominate their competition online. After launching her career at the first true dominant internet company, America Online, she went on to further her experience and sharpen her skills with other leading technology companies.

For the last 5 years she has researched how to effectively use social media platforms like: Blogging, Twitter, LinkedIn, Facebook, Digg, StumbleUpon, MySpace, Search Engine Optimization strategies, and YouTube (among many others). Specifically, her interests lie in how professionals and businesses can use these newly developing mediums to generate new clients, attract qualified leads, drive their websites to higher internet search rankings, and build their client base.

back to top 


John Caprise
Customer Relations Expert

John oversees and manages direct client contact for The Rainmaker Institute, as well as on behalf of its partners. He talks to more attorneys than virtually anyone else in the company and is a master at setting appointments.

John has an extensive and varied background in management and telecommunications.
For three years he was a Senior Account Executive for the education division of Platinum Technologies before starting a 10 year stint with one of the world’s largest IPO Outsource
Call Center companies, Etelecare. 

As a Project Manager and Client Manager with Etelecare, John was the main point of contact for several Fortune 100 clients and managed day to day operations of 50+ seat call center outsource projects.

In January of 2006, John was named U.S. Recruitment Manager for Etelecare and was responsible for the successful recruitment of over 7,000 call center agents per year in call centers across the US.

John is a Native of Mineola NY.  In 1991, he earned a B.S. in Mass Communications from Emerson College in Boston, MA. John Moved to Arizona in 1995 and currently lives in the town of Gilbert.

back to top


Scott Hashisaki
Blog Designer and Digital Media Producer
Scott@therainmakerinstitute.com

Scott Hashisaki has 15 years of experience in the technology business. His experience varies from designing custom home theaters and high end fully automated systems for celebrities such as Madonna, Mike Tyson, and Ryan Sandburg, to owning a custom audio video production company.

For the last 5 years Scott has focused his energy on dominating online video marketing and custom website & blog designs. He invests significant time and money into the latest software and technology to keep ahead of the curve in today’s demanding society. He uses his creativity and expertise to guarantee that our clients stand out from competitors on the internet.

Scott holds several prestigious certifications including: Custom Integration Specialist and CEDIA.

back to top


Abigail Folkart
Marketing Assistant

Abigail is the Marketing Assistant at The Rainmaker Institute which includes setting up and facilitating internal marketing and email campaigns, submitting press releases, and online article submissions. 

She has 13 years of marketing experience and graduated from Northern Arizona University with a Bachelor of Science in Marketing. Before joining The Rainmaker Institute team, Abigail was a Marketing Coordinator for The Trane Company and a Scottsdale based clinical drug research company. In these roles, she oversaw all marketing campaigns, which included: print, radio and television advertising. Her background also includes event planning and training. 

Abigail lives in Phoenix and enjoys traveling, hiking and reading.

back to top


Lynda Collins
Senior Copywriter

Lynda Collins is an accomplished marketing communications and public relations professional and currently serves as Senior Copywriter for The Rainmaker Institute. Her job is to provide cutting-edge, professional content for blogs, websites, newsletters, and other client communiqués.

Previously, Collins was Director of Public Relations for Winnercomm, Inc., America’s largest independent sports production company that produces over 1,000 hours of programming annually for ESPN and 13 other television networks. 

At Winnercomm, she was responsible for public relations, media relations, event management and implementation, news writing and web site content development for Winnercomm-owned sports television properties for ESPN, including People vs. the Pros and the Trump Million Dollar Invitational, two made-for-TV golf events, as well as the Dodge Xtreme Bulls Tour. In addition, she handled PR and media relations for company subsidiary Skycam, as well as PR projects for several of Winnercomm’s clients.

Collins previously served as Executive Vice President of Ackerman McQueen, one of the largest independent advertising agencies in the U.S., where she was responsible for managing the agency’s marketing relationships with two Fortune 500 companies.  She directed PR activities for the agency and its clients, including publicity, media relations, and special events management, and also served as senior management supervisor for AM-Interactive, providing content development and project leadership for client web sites including Six Flags, Oklahoma Tourism, SPX Dock Products, Brunswick and more. From 2000-2002, she was President of TrueNews, an Ackerman McQueen subsidiary responsible for developing and producing live news content on the Web for leading energy brands.

back to top


Shelley Lamb
Referral Development Program Specialist

Shelley has been with The Rainmaker Institute since May of 2008 as our Referral Development Program Specialist. She coordinates and manages the process of helping our clients attract more and better referrals by connecting with potential referral sources in their local area.

As a true multi-tasker, at any given time she is managing multiple projects. In the past, she has managed her own and others’ businesses and believes an important part of business growth is the relationships one forms with other professionals in the community.  She brings a strong background in customer relations to The Rainmaker Institute.

Her personal passions include passive solar home design and animal rescue. In her spare time, Shelley is active in her community and has recently dabbled in Community Theater.

back to top



Sitemap

 
Law Firm Marketing Experts. Marketing Provider For Law Firms. Legal Marketing Consultants

© The Rainmaker Institute, All Rights Reserved