Stephen Fairley, CEO
• Law Firm Marketing Expert
• Master Business Coach
• Best-Selling Author
Phoenix, AZ (Main Office)
888-588-5891
Email: Stephen@TheRainmakerInstitute.com

Stephen is the CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in lead conversion for small to medium size law firms. Over 9,000 attorneys nationwide have benefited from learning and implementing the proven marketing and lead conversion strategies taught by The Rainmaker Institute, LLC.

He works exclusively with attorneys to find new clients fast using online and offline legal marketing strategies and to convert more prospects into paying clients using automated marketing and by fixing their follow up systems.

• Rainmaker Retreat Unplugged! – 5 DVD and 6 CD set (To Be Published in Early 2013)
• Secrets to Building a 7 Figure Lifestyle Law Firm: Proven Strategies from the Front Line -- CD or MP3 recording (@ 2012)
• Rainmaker In A Box: Volume 2 – 5 DVD set (© 2011)
• Rainmaker In A Box: Volume 1 – 5 DVD set (© 2010)
• 7 Strategies for a 7 Figure Law Firm – Free CD (© 2011)
• 5 Steps 7 Figure Attorneys Use to Create Powerful Law Firm Marketing Plans – Free White Paper on Law Firm Marketing Plans (© 2010)
• The Top 10 Marketing Mistakes Attorneys Make and How To Avoid Them – Free Special Report (© 2010)
• Rainmaker Retreat Live! – 6 CD set (© 2009)
• Becoming a Rainmaker: Business Building Strategies for Lawyers – 3 CD set (© 2008)
• The Business Coaching Toolkit – Obtained Amazon.com best-seller status 2 weeks after publication (© 2007)
• Practice Made Perfect for Lawyers: 10 Principles for Marketing Your Legal Services (© 2006)
• How to Create an Information Product in 30 Days (© 2005)
• Plan, Promote and Profit from Your Small Business (© 2005)
• 7 Proven Strategies for Finding New Clients Now (© 2005)
• 6 Keys for Successful Leaders (© 2004)
• Top 10 Marketing Mistakes Business Owners Make (© 2004)
• 6 Secrets of Highly Successful Entrepreneurs (© 2004)
• Getting Started in Personal and Executive Coaching (© 2003) – Stephen’s first best-seller. Achieved rank of #1 best-selling book in the field of professional business coaching in the USA, Canada, the United Kingdom and Australia)
• Practice Made Perfect for Small Business Owners (© 2001) – Stephen’s first published book

He is a Registered Corporate Coach (RCC) through the Worldwide Association of Business Coaches, has a Master’s degree in Counseling and a second Master’s in Clinical Psychology. Stephen’s doctoral training is from Wheaton College (IL) in Clinical Psychology and he practiced as a therapist for several years in Virginia and Chicago. After leaving the field of clinical psychology Stephen founded and ran two technology companies, one in the restaurant industry and another in the health sciences field prior to launching Today’s Leadership Coaching, LLC, a Chicago-based professional business coaching and consulting firm.

Through Today’s Leadership Coaching, LLC, Stephen led a team of experienced business consultants and psychologists as they worked with over a dozen Fortune 500 companies, but primarily small to mid-sized, privately held businesses in the Chicagoland area. The focus of their consulting was on leadership development, high impact team building, and management training. Periodically, the team would be asked by smaller clients to consult on business development and marketing related issues. Stephen found he enjoyed the marketing aspect of consulting more than the leadership development. As a result, he spent time developing his philosophy of relationship-based marketing and how to apply this in a professional service-based company. He encapsulated this in his first book, Practice Made Perfect for Small Business Owners (© 2001), which he wrote in 7 days without notes while on a cruise ship in the middle of the Caribbean.

It was shortly afterwards that he was asked by a major New York publishing company, John Wiley & Sons, to write one of the very first professional books on the newly forming field of professional business coaching. He researched and wrote his second book in six months and when Getting Started in Personal and Executive Coaching was published in 2003 it quickly achieved international best-selling status in 4 different countries: the United States, Canada, the United Kingdom, and Australia.

The very next year, Stephen was named “America’s Top Marketing Coach” by CoachVille, the world’s largest professional coaching association and given their top “professional coaching” industry award. He spent the next few years flying around the country speaking to industry groups, companies, and trade associations on business coaching and marketing. He soon realized his true passion was in working with small, privately held, professional service-based companies.

While living in Chicago he had the honor to speak to sell-out crowds of attorneys first at the State Bar of Wisconsin, followed by the Illinois State Bar, then the prestigious New York State Bar at their annual convention.

Since that time, Stephen has spoken numerous times for over 35 of the largest state and local bar associations in the country including: the State Bars of California, New York, Illinois, New Jersey, Indiana, Michigan, Tennessee, Maryland, Colorado, Pennsylvania, Massachusetts, Arizona, Nebraska, New Mexico, the Los Angeles County Bar, Essex County Bar, Monmouth County Bar, Hackensack County Bar, the Washington DC Bar, Texas Young Lawyers Association, Orange County (FL) Bar, the Bay Area Lawyers for Individual Freedom, the Consumer Attorneys of San Diego, the National Association of Consumer Bankruptcy Attorneys, and the San Diego County Bar, to name a few.

The Rainmaker Institute, LLC grew directly out of his experiences first speaking to, then coaching, consulting with, and training attorneys. Since that first event at the State Bar of Wisconsin, Stephen has worked with over 9,000 attorneys from virtually every state in the country and almost every practice area.

Stephen’s work has been noted and quoted in the American Bar Association’s Journal, Entrepreneur, Inc., Fortune Small Business, Harvard Management Update, Business Advisor, the Chicago Tribune, Crain’s Chicago Business, and on the front covers of AdvantEdge and Choice magazines. He is a member of the prestigious National Speaker’s Association and his Rainmaker seminars are sponsored several times every year by some of the largest state and local bar associations in the country.  Stephen maintains a strong social media presence, noted as one of the top legal marketers in the country.  His virtual thumbprint includes multiple Facebook pages, Twitter accounts, Linked In groups and a globally accessed legal marketing blog.  Thousands of people follow Stephen as an expert in the field of Professional Legal Marketing.

The Rainmaker Institute, LLC grew directly out of his experiences first speaking to, then coaching, consulting with, and training attorneys. Since that first event at the State Bar of Wisconsin, Stephen has worked with over 9,000 attorneys from virtually every state in the country and almost every practice area.

On a personal note, Stephen loves to travel and has been to 36 countries, has taken 15 cruises in the last decade, enjoys boating, fishing and his two Bichon Frise dogs, is married to his college sweetheart, Ruth, and loves living in the desert just outside of Phoenix, Arizona.

For more information or to purchase one of Stephen’s law firm marketing products click here.

Maria Terberg serves as Stephen Fairley’s Executive Assistant at The Rainmaker Institute. She is in charge of coordinating all company events, including Rainmaker Retreats, Stephen’s extensive speaking engagements, the Phoenix Legal Networking Group and team meetings. Maria graduated for California State University Fullerton with a Bachelor of Arts Degree in Business. Her past career experiences include, foreign exchange currency sales and retail management.

She has also worked as a Major Account Executive for Pitney Bowes in outside sales for over 11 years. Maria resides in Gilbert, Arizona with her husband and two children.

Leslie Ealy brings to The Rainmaker Institute, a comprehensive background in project management, training and development for Fortune 500 companies.

Her project management experience includes the management of internal infrastructure projects as well as large and small systems development. She has overseen the creation of Process Maps, Point of Service and Inventory Control Systems, Government Certifications and Statements of Work. She also created Train-the-Trainer programs and manuals for new and existing project managers.Leslie has a wealth of experience with Train-the-Trainer programs and has been involved in creating those programs company wide with the development and implementation of training programs and manuals.

Additionally, she has trained managers on active listening skills, advanced brainstorming and role playing processes as well as courses in MS Office, MS Project, Timeline, and various other email and proprietary systems.

At The Rainmaker Institute, Leslie serves as the Director of Client Services. She has direct, daily interface with her clients, helping drive projects to completion, assisting clients with the prioritization of projects, maintaining time frames, and measuring outcomes and results. Clients know Leslie is extremely reliable, offering them the excellent follow-through and task-orientation necessary of a great project manager. Leslie moved to Phoenix from the Midwest 9 years ago.

Although she remains an avid Badger and Packer fan, returning to the cold holds no interest for her! Her motto is “Give me 110 degrees any day!” Leslie and her husband have three children and a Goldendoodle named Snickers!

Jessica Johnson comes from a background of business coaching, sales training, public speaking and 5 years as a Director of Operations. She is a now a Project Coordinator for The Rainmaker Institute. Jessica has experience in running a franchise, coaching international companies, running a medical practice and attending dozens of personal and professional development workshops and master mind groups to ensure her clients get optimal results.Jessica brings enthusiasm, initiative, follow-through and excellence to all of her TRI projects. She enjoys continued education to hone her skill set and consistently brings cutting edge strategies, techniques and results to her clients and team members. She attended Santa Clara University, graduating with a Bachelor of Science degree, with an emphasis in Marketing and Spanish.

Jessica lives in Arizona and is an avid lover of sports. This has helped her develop a competitive spirit that continues to drive her to give a 100% in everything she does.

Jenna Ramsey is a Project Manager for The Rainmaker Institute. She brings skills, talents and experience garnered from her 12 years of Customer Service, Administrative/Executive and Marketing Experience.

Prior to joining The Rainmaker Institute, Jenna worked in the Sales and Merchandising Department for SkyMall Inc, the Inflight Magazine. She helped set up many of the processes SkyMall is still using today and she continues to support them through the creation of new Email Marketing campaigns. She is also the founder and owner of Creative Administrative Solutions, LLC. She started her company in 2005, after witnessing the need for "Virtual Assistance" among Attorneys and small business owners. In 2006, she noticed a demand for E-mail Marketing among her clients and began to provide this service. Since then, she has worked with attorneys and clients, across the United States to develop highly effective customized electronic newsletters.

Jenna regularly attends workshops and training seminars geared towards email Marketing to continue to advance her level of skill and expertise in this area. She brings creativity and a high standard of excellence to her work.

She attended Mesa Community College, majoring in English. Jenna lives in Arizona with her 4 children. In addition to the passion she has for her work she enjoys long distance running, writing, and spending time with her family.

Alec R. Borenstein, Esq.
Business Development Consultant
Phoenix, AZ (Main Office)
Email:  Alec@TheRainmakerInstitute.com

Alec joins The Rainmaker Institute after honing his business and legal skills in a variety of settings.  He worked at John Wiley & Sons Publishers where he learned what it meant to motivate employees in a corporate environment.  Alec became a successful, small-firm litigation attorney where he learned how to grow a business from the ground up while ensuring each individual in the organization was committed to the growth of the firm.  He continues to manage New York City properties valued over $10 million dollars, an experience which consistently teaches him how to anticipate market trends and grow businesses.

Most recently, Alec has been working with attorneys in all aspects of systematization and business development, helping them create successful referral and client conversion systems.  He is also a professional speaker on a variety of business development topics and has published articles in the New Jersey Law Journal and Law Practice Today.  Clients appreciate his attention to detail, positive attitude and his keen ability to follow-through and get things done. 

Alec graduated on the Dean’s List with a Bachelor of Arts degree in English from Columbia University where he won the prestigious Columbia University George William Curtis Prize in Oratory.  Alec then attended Loyola Law School with a full-tuition scholarship, graduating Cum Laude as a member of the St. Thomas More Honors Society while also working as the Chief Articles Editor for the Loyola of Los Angeles Law Review.

Alec loves all things outdoors, enjoys reading historical fiction, watching and following sports and spending time with his wife and toddler son.

Kirstin works as a Marketing Assistant with The Rainmaker Institute primarily in Database and Systems Management. She comes to TRI from the Real Estate Industry where she worked to coordinate the operations of several phases of home purchasing including Sales and Marketing Coordination. She brings a strong background in computer skills with expertise in AS400, AutoCAD and Microsoft products. These skills, along with her BS degree in Facilities Management (emphasis in Business) from Brigham Young University, give Kirstin a strong foundation to assist in the creation of our client’s marketing services.

Kirstin is passionate about her responsibilities with the TRI team and is always willing to lend a hand. When she isn’t working she loves spending time with her husband and twin boys. She also enjoys running and spending time in the great outdoors.

Patrick Frost
Marketing Systems Assistant
Phoenix, AZ (Main Office)
Email: Patrick@TheRainmakerInstitute.com

Patrick Frost works as a Marketing Systems Assistant for The Rainmaker Institute.  He brings technical systems expertise to The Rainmaker Institute from his recent career experience with Infusionsoft where he worked to support customers with database backup and restorations via SQL, advanced import troubleshooting and overall technical support. He is well versed in a number of software programs, systems including: MS Excel, MS Access and MySQL.

He currently works with TRI’s Marketing Team developing custom automated marketing systems for our clients as well as ongoing systems development for TRI.  Patrick is currently attending Rio Salado College for a degree in Computer Information Systems and Computer Technologies, with certification towards Database Management in Oracle, SQL and MS Access.  His tenacity, can-do attitude and problem-solving mindset make Patrick a valuable asset to the TRI team and our clients.

Patrick enjoys spending his free time here in Arizona with his wife and two children.  He is an avid gamer, has a passion for everything automotive, from speed to off-roading and secretly enjoys listening to Adele (but don’t tell anyone).

Debbi brings 10 years of web design and development experience to The Rainmaker Institute. She has a passion for learning and a keen ability to troubleshoot problems effectively. Debbi specializes in WordPress customization, HTML/CSS, PHP, MYSQL as well as Photoshop, Dreamweaver, Indesign, Pagemaker & Lightroom software. She is a graduate of Seattle Pacific University where she earned her Bachelor of Science degree in Psychology.

Debbi works with the marketing department on client website builds and TRI internal web site management. When she isn’t working, Debbi enjoys spending time with her 3 kids, Macro photography, reading, taking care of her 20+ pets and learning new things. She resides in Nine Mile Falls, Washington.

Brooke joins The Rainmaker Institute as a Graphic Designer assisting clients in creating imagery that helps them convey their professional personality. She comes to The Rainmaker Institute with a Bachelor of Fine Arts in Film and New Media from the University of Nebraska-Lincoln. While Brooke specializes in graphic and website design, she is also an avid illustrator and painter. At TRI Brooke provides visual support to a variety of marketing team endeavors.

Brooke calls Chicago, Illinois home where she enjoys painting, drawing, hiking and visiting new places.

Jennifer Hashisaki is a valued Social Media expert at The Rainmaker Institute. She brings expertise in leveraging social media and internet marketing to help attorneys dominate their competition online. After launching her career with, America Online, Inc. (the first true dominant internet company), she went on sharpen her skills with other leading technology companies.

For the last 5 years Jennifer has diligently researched effective utilization of social media platforms such as Facebook, LinkedIn, Twitter, YouTube, Avvo, JDSupra, Blogging, Digg, StumbleUpon, MySpace, and search engine optimization (SEO) strategies. Specifically, she has focused on how to help attorneys use these mediums to attract qualified leads, generate new clients, increase a client’s website internet search rankings, and build a lasting client base.

At The Rainmaker Institute, LLC Jennifer runs highly complex social media campaigns for TRI clients including the building of their online presence, increasing the size of their social networking platform, adding fresh content to their profiles, helping firms connect with potential clients and develop prospective referral sources, and passing on leads to our attorney clients. She also oversees her Social Media team, helping to coordinate and trouble-shoot client needs.

Darlene relocated to Phoenix from San Francisco, California and now works as one of our Social Media Assistants. She has a background in advertising, film and video production and experience as a producer, copywriter, editor and freelance social media assistant. Her work in Arizona has included social media management for small grass roots, eco-friendly, holistic companies and as copywriter for an on-line entertainment magazine.

In addition to her passion for social media, Darlene enjoys psychology, film, beauty and fashion. She is married with two children; her family includes three dogs and a cat. In her spare time she blogs and writes screenplays, magazine articles and short fiction.

Nancy Collins, BA
Data Specialist
Phoenix, AZ (Main Office)
Email: Nancy@TheRainmakerInstitute.com

Nancy is the Data Specialist for The Rainmaker Institute. She completes the necessary updates and backups for client blogs and websites. Nancy provides analytics and stats to the project managers as needed. She also develops, updates, and maintains the social media data for the project managers.

In addition to her work with TRI, Nancy works for a large public school district where she assists in the management of their radio communication system. Over the past twelve years with the district she has developed record keeping tools for the communication system, trained administrative and classified staff on the financial system, created financial training manuals, and developed and maintained twelve financial websites.

Nancy moved to Phoenix from North Dakota 18 years ago. She absolutely loves the hot, sunny weather of Arizona and has no desire to ever shovel snow again.

R. Jay Pearson is a unique asset for The Rainmaker Institute. His background in professional writing and political science assists him in delivering high-quality content for our clients as one of our Senior Copywriters. He also garners an accomplished background in graphic and website design, which combined with his writing expertise and compelling communication style has given him a singular edge in developing successful marketing projects as a private consultant.

"I'm not a believer in doing the least you can do," says R. Jay. "To be competitive in the marketplace requires first that we be competitive with ourselves. This means busting out of that box of old ways of thinking and doing. So if there's a bar, raise it. If there's a standard, exceed it. If there's a boundary, defy it. And if you want to make rain, then make it pour. Because as the old saying goes, if you do what you always did, then you're gonna get what you always got."

R. Jay lives in Portland, Oregon, where he is pursuing his work as a life-development consultant.

Laura Archambeault brings both legal and writing experience to The Rainmaker Institute. Although Laura is a licensed Massachusetts attorney, she prefers writing and editing to litigation.

Upon graduating from Suffolk University Law School, Laura worked for Johnson & Aceto, LLP, a boutique litigation firm in Boston, where she honed her legal skills in a wide range of practice areas ranging from family law to patent law. Thereafter, she served as an Assistant City Solicitor for the City of Worcester where she provided legal counsel to the city manger, city council, and various city boards and commissions.

While working as an attorney, Laura fostered her love of writing through freelance business and legal editing. She ultimately decided to follow her passion by starting an online writing, editing, and proofreading service. Laura now happily devotes all of her time to writing and editing. In addition to her work at The Rainmaker Institute, Laura has also authored several best practice articles on academic and legal writing.

Laura lives outside of Boston, Massachusetts with her husband and two cats. Like most New Englanders, she is a diehard Red Sox fan.

Nancy works with The Rainmaker Institute as a professional copywriter. She brings real life legal practice management experience to our team. As a graduate from Troy State University with a bachelor's degree in English and Economics, Nancy went on to graduate cum laude from Thomas Goode Jones School of Law in December, 1999.

Nancy’s career as a lawyer began with the Alabama Attorney General’s office where she served as an Assistant Attorney General and a Deputy Attorney General for the State of Alabama. She has also practiced as an appellate attorney for the Attorney General’s office and now runs her own law practice.

Known for her professionalism and reliability, Nancy has a passion for writing. When she isn’t practicing law or writing for TRI, Nancy enjoys spending time with her family, tending the farm, and planning her next adventure.

Renee West joins The Rainmaker Institute as a copywriter who has a true desire to increase and inform her client’s targeted audience. Her expertise in writing stems from a wealth of professional knowledge from her 20+ years experience as an attorney, accountant, auditor and entrepreneur who successfully launched her first internet business in 2002. In the early 90′s, Renee wrote her first article on Black women and personal ad dating for the Los Angeles Sentinel. Since then she’s penned almost 100 columns covering current events, life moments, and humor. Currently, in addition to her work with TRI, she writes for several SEO sites and magazines, and contributes news headlines to a variety of media outlets.

Renee is a graduate of Southern Illinois University, Carbondale, with a Bachelor of Arts in Accounting and Southwestern University School of Law where she earned her Juris Doctor. She lives in Illinois.

AJ Amyx assists The Rainmaker Institute with Social Media, advising on direct response campaigns, marketing concepts, lead generation, referral management and how to create a lifetime client.

AJ developed his strong graphic design and public relations skill set working for an International Boutique Advertising Agency that specialized in the sports and entertainment industry. He has also had experience managing Trade Cities, Christian/Progressive Rock band, from a garage band start-up to touring band with record label offers.

AJ is a graduate of McMurry University and now calls Gun Barrel City, Texas his home.

Ally is a social media advisor with the Rainmaker Institute. She comes to The Rainmaker Institute after many years working freelance building social media sites, content writing, SEO optimization, and managing social media accounts. As a social media advisor, she has worked with upcoming record labels, film studios, medical professionals, authors, restaurants, legal professionals, and production companies. She is also a freelance video editor and has edited music promotions, music videos, commercials, website videos, and client promotional videos.

Ally has a true passion for social media and technology. She never lets a day go by without learning something new, attending professional webinars and reading up on the latest social media news. Clients appreciate her passion for building, expanding and maintaining their social media presence.

Ally calls Florida home where she enjoys animal advocacy work with shelter animals and has fostered several pets, but the steady pet in her life is her Mexican hairless dog, Doodles.

Shelley Hobbs works as an Email Marketing Assistant, developing email applications for TRI client-system builds. She is a graduate of Portland State University with a Bachelor of Science degree in Social Science/Marketing. Shelley has experience as a Marketing Communications Manager with a specialty in online and email marketing, database and customer relationship marketing, and brand building. Known as a blogging superstar, she also brings exceptional internet blogging expertise to TRI having been awarded, “Top 1% of online bloggers in online marketing blogging.”

Additionally, Shelley’s expertise in WordPress, video marketing, SEO optimization, article and relationship marketing, social media marketing and copywriting give her a real ability to maximize marketing options for our clients. She is able to tie campaigns together to develop effective email programs that make lasting impressions.

Shelley and her husband of 10 years live in Peoria, Arizona, with their 2 children and 2 dogs. She loves to cook with whole foods, play golf, and practice yoga.