 How to Leverage Your Firm’s Website to Win Clients
While most law firms already have a website, the majority of them don't produce new cases on a regular basis. Why? Because they are doing it all wrong! This webinar will teach you how to do it right.
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3 specific strategies that can immediately improve your website conversions
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What elements you should and should not include on your website
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How to effectively reach the 65% of consumers who like to gather information about their legal issue long before ever contacting an attorney
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Ways to leverage top online attorney directories to control your online presence
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Case studies on how top attorneys are using social media to attract more paying clients
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Best practices for blogging and why Google loves them so much
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The fastest ways to get to the top of Google
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Only $97.00
 Business Development Strategies for Litigation Attorneys
Business development is especially difficult for litigators, who often work for months on a case and bring it to a successful conclusion, only to find they have a gaping hole of billable time to fill!
Listen in as nationally recognized business development expert Stephen Fairley and featured guest Larry Bodine help you develop a practical plan to grow your litigation practice.
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Which strategies you need to put into place in order to obtain repeat business from former clients
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How to build a referral network to build your practice-even while you are prepping for a trial
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How to get more referrals from mega-firms who are conflicted out of a case
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Identify small firm transactional lawyers who can send you litigation referrals
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Focus on the “hottest” areas of practice, as identified by market research
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Discover methods our clients use to attract larger clients with bigger cases
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How to ethically promote your “big wins” to the media and via the internet
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Learn how to apply one of the most effective marketing techniques for litigators
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How to position yourself as an industry expert that attracts highly profitable clients
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Only $97.00
 Getting to the Top of Google: The Power of Link Building for Lawyers
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What an “inbound link” is and why Google loves them
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One of the fastest ways to get your website blacklisted by Google(make this mistake at your own peril)
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Link building on the low down-building links on a shoe string budget
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The benefits of being at the top of the search engine rankings
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The ongoing debate between “quality” and “quantity” links
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Selecting the right keywords to go after with your search engine efforts
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Which directories are worth paying for…and which ones are not
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The top 5 questions you must ask before you hire any link building company
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Only $97.00
 5 Internet Marketing Mistakes Your Law Firm Can’t Afford to Make Secret Strategies Top Rainmakers Use with Their Website & Blog to Generate High Quality Leads
This fast-paced webinar shows how 7-figure attorneys are using the internet, search engine optimization, their websites and blogs to find more and better clients for their law firm. The internet is one of the most cost effective lead sources for today’s attorneys.
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The 5 rules for effective internet marketing for attorneys
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Do’s and Don’ts: the intersection of ethics and online marketing
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2 critical keys to getting your website on the front page of Google
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How to avoid the most common pitfalls and mistakes attorneys make with their websites
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Lead conversion pages: how law firms are converting 10-30% of website visitors into qualified leads
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3 most important goals of your website & blog
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The “secret weapon” of internet marketing for law firms
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Only $97.00
 Key Performance Indicators: Knowing the Numbers That Run Your Law Firm
Over the last decade we have helped over 8,000 attorneys market and grow their business. We have studied best practices of business development in some of the fastest growing firms in the nation.
During this time we have identified many of the key characteristics of highly successful law firms. One of the more consistent ones is that they track specific numbers and key indicators that give them instant insight into how their law firm is performing on a weekly and monthly basis.
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How to easily identify the 12 key metrics your law firm needs to track and measure
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How to set up a system to identify these numbers
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The 7 critical systems every law firm must have
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CPL and CPC: the 2 most important numbers every attorney must know in order to succeed
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How to avoid “paralysis by analysis” and being overwhelmed by too much data
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Delegating roles and responsibility to your staff
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Using software to track your KPIs
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Only $97.00
 How to Get a Return on Investment from Your Law Firm Marketing Efforts
Attorney advertising is a multi-billion dollar industry. Yet every year law firms waste millions of dollars on ineffective marketing. If you are currently investing any money in marketing your law firm or are thinking of jumping into the fray hoping to find new ways to get more leads then you absolutely cannot afford to miss this riveting webinar.
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The 5 biggest mistakes attorneys make in their marketing and advertising
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Why asking prospects “how did you hear about us?” is a complete waste of your time
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3 simple steps to track every lead that comes into your law firm
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Training your staff to use the Rainmaker Lead Tracking Sheet
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Measuring the metrics of your marketing efforts
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Making sense of the data and how to make wise decisions
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A good rule of thumb when it comes to ROI
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The formula for measuring Marketing Return On Investment
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How to identify your “marketing money losers” and when to cut the cord
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Setting realistic expectations from new marketing efforts
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Only $97.00
 Proven Lead Conversion Strategies: How to Convert More Leads Into Paying Clients
After paying your employees, the most costly part of your law firm is Lead Generation. This year your law firm will spend almost 10 times as much generating new leads as it does servicing existing clients! Lead Conversion is the most overlooked area at most law firms and it has the potential to save you tens of thousands of dollars this year!
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3 major areas to examine when analyzing your law firm
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5 numbers every law firm must track to increase their conversion rates
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A simple diagnostic tool you can use to track your leads and fix your follow up
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A proven system for converting more leads into paying clients
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Only $97.00
How to Answer the Question “Why Should I Hire You?”: Creating a Unique Competitive Advantage
 One of the toughest questions attorneys get from a potential client is, “Why should I hire you?”
The rest of that question is implied “Why should I hire you versus any of your competitors?” Even though most prospects never ask it out loud, every single one of them is silently asking it to themselves.
When faced with this question most attorneys fall back on talking about the quality of their services, their experience and the size of their law firm.
Prepare to have your eyes opened to the truth when you attend this webinar.
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Why quality does NOT matter! (Yes, you read that correctly, quality does not matter when it comes to closing a prospect)
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The #1 reason why prospects “shop you on price”
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How most attorneys completely miss the point when talking about their experience
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The 4 biggest reasons to emphasize when talking with prospects
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Overcoming common objections attorneys encounter
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Winning over skeptics by focusing on the numbers of your practice
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Case studies of how top attorneys respond when asked the ultimate question
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How to overcome price objections even before you meet with a prospect
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How to respond if someone says, “Your price is too high” or “That’s too much money!”
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How to get potential clients to stop making price an objection once and for all
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And 8 more effective ways to answer the question, “Why should I hire you?”
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Only $97.00
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